old WEBSITE design
I NEED TO REDESIGN THIS WEBSITE SO THAT IT CAN SPEAK TO PEOPLE
user's testing
MAPPING USER's understanding of current website's information architecture
personas and scenarios
"as a [persona], i want to [goal] so that i can [reason/benefit]"
RE-DESIGNING THE USER'S JOURNEY
ORGANIZING PAGE'S STRUCTURE AND SKETCHING LOW-FIDELITY PROTOTYPES
I sketched numerous low-fidelity prototypes possibilities, using paper and a pencil (I’m a pencil/paper person) and once I was satisfied with the feature and placement, I transitioned the refined prototype sketches onto a prototyping platform to test the usability and flow of the website. 
INFORMATION architecture
make sure users understand menu contents and its purpose
mapping the user's journey
produce prototype: Sketches, wireframes and mockups
UI solution
tell the story
PROCESS RESULT: before & after
BEFORE
BEFORE
AFTER
AFTER
creating brochure
Goal: introduce the organization, reach out to children and parents
duration: 10 hours

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